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Tutorial - Research Keywords

SEO Marketing

How to Research Keywords:

Is your website limited to only one or a few keywords? To increase the scope of your potential visitors, your website should increase the scope of its keywords. By researching potential keywords, you can create more relevant and useful content. Also, it is useful when creating SEO-friendly webpage URLs.

Helpful Methods:
  • Google Keyword Planner
  • Google Search Console (analyze high impressions to re-prioritize)
  • Google Autocomplete
  • Google Related Searches
  • Google Results Volume (for feasibility)
Keyword Planner Tool

Research Potential Keywords by Competition Level

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To research keywords, consider using Google's Keyword Planner. The tool is free. Although, Google's Keyword Planner tool is targeted for paid ads, it can also be useful in researching potential keywords for organic searches by your audience. The tool breaks down keen (competition) level into low, medium and high.
These levels indicate the bidding difficulty level, which typically correlates to the search volume results.
Generally, it is more cost-effective in the aggregate to filter and focus on the low and medium difficulty keywords.

Learn more about Google Keyword Planner ›

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