When creating content for Toronto SEO, it is helpful to anticipate what your audience from Toronto will ask in the search engine for your product and or service serving Toronto.
Overall Traffic Sources from Toronto:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4% *Typical Website Data from Toronto
For most established businesses in Toronto, the majority of web traffic comes from search results and direct visits from Toronto. Social media is not a significant source from Toronto.
To verify, research your competitors in Toronto; if they lack a substantial social media presence throughout Toronto and yet are ranking higher than you, social media is unlikely a factor in your rankings for Toronto.
What's the CPC Trajectory in Toronto?
Cost-Per-Click rates are skyrocketing throughout Toronto:
Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost) *Typical Adword Data around Toronto
The area of "Toronto" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in Toronto, it remains more cost-effective to prioritize Organic SEO over Paid Ads for Toronto.
To verify, use Google's Keyword Planner to research Toronto as a keyword along with your product(s) or service(s).
Thus, Toronto is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from Toronto matter?
Website Visitors Worldwide Desktop vs. Mobile vs. Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
The majority of visitors from Toronto use a mobile device to access websites.
Therefore, consider optimizing your website for mobile devices to accommodate your Toronto visitors.
Make it mobile-friendly.
Mobile-friendly websites consist of web pages that are responsive to the Toronto visitors' phone screen size.
Also, the source-code is normally reduced to only use what is necessary on smaller screens.
By reducing the website's source-code and file sizes, it improves the load times in Toronto.
Thus, Mobile-friendly websites typically improve the Page Speed for your Toronto visitors.
Why Page Speed Matters for Toronto SEO?
When do Toronto visitors quickly leave (Bounce)?
Page Load Time:
Probability of Bounce:
1s to 3s
+32%
1s to 5s
+90%
1s to 6s
+106%
1s to 10s
+123%
*Source: thinkwithGoogle
A faster Page Speed correlates to a lower bounce rate from Toronto. A lower bounce rate is better for your Toronto SEO over time.
To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Since Google is the predominantly used search engine in Toronto, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for Toronto SEO?
Is your website Mobile-Friendly for 2025 and beyond?
Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:
2011
2014
2017
2020
2023
100%
75%
50%
25%
0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
For each passing year, more users from Toronto are using mobile devices for web browsing.
Is your website already Mobile-Friendly for your online visitors from Toronto?
To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from Toronto
Interpreting the Scoring for Websites serving Toronto
Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO
For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your Toronto visitors.
To clarify, high or low scores do not necessarily reflect search engine rankings in Toronto. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for Toronto SEO
Self-Help tools to Promote Trust and Traffic
To improve bounce rates, certain seals or badges promote trust and can help your Toronto visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).
Where's the Audience beyond Toronto?
Identify your Geographic Keywords surrounding Toronto
The keyword "Toronto" is one of the top geographically targeted SEO keywords.
Due to this competition, Toronto SEO can be challenging to achieve, depending on the targeted industry in Toronto.
Therefore, consider expanding your reach beyond Toronto as well.
For local SEO outside of Toronto, identify and extract keywords from the region(s) that your business serves beyond Toronto.
If your business serves multiple regions surrounding Toronto, review the cities there that are most served neighboring Toronto.
Nevertheless, you should still limit and prioritize geographic keywords around Toronto to reduce the Bounce Rate.
SEO Vendors from Toronto
How to choose the right SEO vendors from Toronto?
The following should be factors in evaluating potential SEO vendors from Toronto:
Ability to rank high on Google for own keywords (ex. Toronto SEO)
