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Organic SEO
Tutorial / Tech Support

Steps to Improve SEO
in Tokyo:

Step 1.

Audit the Website for Tokyo SEO

Check for possible technical issues with your website serving Tokyo by using PageSpeed Insights, a free online tool by Google.
Audit Website ›

Step 2.

Optimize PageSpeed serving Tokyo

After diagnosing any Performance issues for Tokyo SEO, you will be informed of Opportunities to correct.
Optimize PageSpeed ›

Step 3.

Research Keywords from Tokyo

To increase the scope of your potential visitors from Tokyo, your website should increase the scope of its keywords targeting Tokyo.
Research Keywords ›

Step 4.

Create Content: On-Page SEO for Tokyo

When creating content for Tokyo SEO, it is helpful to anticipate what your audience from Tokyo will ask in the search engine for your product and or service serving Tokyo.
Create Content ›

Step 5.

Use Tools to Monitor Progress from Tokyo

There are a variety of Google tools that allow you to analyze your Tokyo web traffic data in detail.
Monitor Progress ›

Step 6.

Acquire Off-Page Tokyo SEO Support

If On-Page SEO is insufficient to meet your goals for Tokyo, consider acquiring Off-Page SEO services for Tokyo.
Off-Page Support ›
What Traffic Source Matters from Tokyo?

Average Overall Traffic Sources from Tokyo:

Overall Traffic Sources from Tokyo:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4%
*Typical Website Data from Tokyo

For most established businesses in Tokyo, the majority of web traffic comes from search results and direct visits from Tokyo. Social media is not a significant source from Tokyo. To verify, research your competitors in Tokyo; if they lack a substantial social media presence throughout Tokyo and yet are ranking higher than you, social media is unlikely a factor in your rankings for Tokyo.
What's the CPC Trajectory in Tokyo?

Cost-Per-Click rates are skyrocketing throughout Tokyo:

Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost)
*Typical Adword Data around Tokyo

The area of "Tokyo" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in Tokyo, it remains more cost-effective to prioritize Organic SEO over Paid Ads for Tokyo.

To verify, use Google's Keyword Planner to research Tokyo as a keyword along with your product(s) or service(s). Thus, Tokyo is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from Tokyo matter?

Website Visitors Worldwide
Desktop vs. Mobile vs. Tablet

39% Desktop
59% Mobile
2% Tablet
User Device:
*Source: StatCounter GlobalStats

The majority of visitors from Tokyo use a mobile device to access websites. Therefore, consider optimizing your website for mobile devices to accommodate your Tokyo visitors. Make it mobile-friendly.

Mobile-friendly websites consist of web pages that are responsive to the Tokyo visitors' phone screen size. Also, the source-code is normally reduced to only use what is necessary on smaller screens. By reducing the website's source-code and file sizes, it improves the load times in Tokyo. Thus, Mobile-friendly websites typically improve the Page Speed for your Tokyo visitors.
Why Page Speed Matters for Tokyo SEO?

When do Tokyo visitors quickly leave (Bounce)?

Page Load Time:
Probability of Bounce:
1s to 3s

1s to 5s

1s to 6s

1s to 10s

*Source: thinkwithGoogle

A faster Page Speed correlates to a lower bounce rate from Tokyo. A lower bounce rate is better for your Tokyo SEO over time.

To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Why Google tools Matter for Tokyo SEO?

Search Engine Market Share Worldwide:

Search Engine:
Google: ~ 92.6%
Bing: ~ 2.79%
Yandex: ~ 1.65%
Yahoo: ~ 1.1%
DuckDuckGo: ~ 0.52%
Baidu: ~ 0.44%
*Source: StatCounter GlobalStats

Since Google is the predominantly used search engine in Tokyo, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for Tokyo SEO?

Is your website Mobile-Friendly for 2024 and beyond?

Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:

  • 2011
  • 2014
  • 2017
  • 2020
  • 2023
  • 100%
  • 75%
  • 50%
  • 25%
  • 0%
User Device:
*Source: StatCounter GlobalStats

For each passing year, more users from Tokyo are using mobile devices for web browsing. Is your website already Mobile-Friendly for your online visitors from Tokyo? To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from Tokyo

Interpreting the Scoring for Websites serving Tokyo

1 Performance
96 Accessibility
95 Best Practices
89 SEO
Best Practices
Quality Score:
90 - 100
50 - 89
0 - 49
*Source: PageSpeed Insights

Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO

For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your Tokyo visitors.

To clarify, high or low scores do not necessarily reflect search engine rankings in Tokyo. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for Tokyo SEO

Self-Help tools to Promote Trust and Traffic

To improve bounce rates, certain seals or badges promote trust and can help your Tokyo visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).

Where's the Audience beyond Tokyo?

Identify your Geographic Keywords surrounding Tokyo

The keyword "Tokyo" is one of the top geographically targeted SEO keywords. Due to this competition, Tokyo SEO can be challenging to achieve, depending on the targeted industry in Tokyo. Therefore, consider expanding your reach beyond Tokyo as well.

For local SEO outside of Tokyo, identify and extract keywords from the region(s) that your business serves beyond Tokyo. If your business serves multiple regions surrounding Tokyo, review the cities there that are most served neighboring Tokyo. Nevertheless, you should still limit and prioritize geographic keywords around Tokyo to reduce the Bounce Rate.

SEO Vendors from Tokyo

How to choose the right SEO vendors from Tokyo?

The following should be factors in evaluating potential SEO vendors from Tokyo:
  • Ability to rank high on Google for own keywords (ex. Tokyo SEO)
  • PageSpeed Insights: 90+ Scores for own website
  • Experience:
    • SEO
    • Web Development & Programming
    • Established and Incorporated
    • At least a few years in business
  • Minimal Outsourcing
  • Affordable Cost

Waitlist for Tokyo SEO

Still need support for Tokyo SEO?

Hopefully, this tutorial will help improve your Tokyo Organic SEO.

Here endeth the lesson.

Currently, we are not accepting new clients from Tokyo.

Update: Our Waitlist is Closed.
SEO in Tokyo

This Tokyo SEO tutorial was crafted with in the United States. Incorporated and established since 2007.