When creating content for Oslo SEO, it is helpful to anticipate what your audience from Oslo will ask in the search engine for your product and or service serving Oslo.
Overall Traffic Sources from Oslo:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4% *Typical Website Data from Oslo
For most established businesses in Oslo, the majority of web traffic comes from search results and direct visits from Oslo. Social media is not a significant source from Oslo.
To verify, research your competitors in Oslo; if they lack a substantial social media presence throughout Oslo and yet are ranking higher than you, social media is unlikely a factor in your rankings for Oslo.
What's the CPC Trajectory in Oslo?
Cost-Per-Click rates are skyrocketing throughout Oslo:
Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost) *Typical Adword Data around Oslo
The area of "Oslo" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in Oslo, it remains more cost-effective to prioritize Organic SEO over Paid Ads for Oslo.
To verify, use Google's Keyword Planner to research Oslo as a keyword along with your product(s) or service(s).
Thus, Oslo is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from Oslo matter?
Website Visitors Worldwide Desktop vs. Mobile vs. Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
The majority of visitors from Oslo use a mobile device to access websites.
Therefore, consider optimizing your website for mobile devices to accommodate your Oslo visitors.
Make it mobile-friendly.
Mobile-friendly websites consist of web pages that are responsive to the Oslo visitors' phone screen size.
Also, the source-code is normally reduced to only use what is necessary on smaller screens.
By reducing the website's source-code and file sizes, it improves the load times in Oslo.
Thus, Mobile-friendly websites typically improve the Page Speed for your Oslo visitors.
Why Page Speed Matters for Oslo SEO?
When do Oslo visitors quickly leave (Bounce)?
Page Load Time:
Probability of Bounce:
1s to 3s
+32%
1s to 5s
+90%
1s to 6s
+106%
1s to 10s
+123%
*Source: thinkwithGoogle
A faster Page Speed correlates to a lower bounce rate from Oslo. A lower bounce rate is better for your Oslo SEO over time.
To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Since Google is the predominantly used search engine in Oslo, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for Oslo SEO?
Is your website Mobile-Friendly for 2025 and beyond?
Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:
2011
2014
2017
2020
2023
100%
75%
50%
25%
0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
For each passing year, more users from Oslo are using mobile devices for web browsing.
Is your website already Mobile-Friendly for your online visitors from Oslo?
To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from Oslo
Interpreting the Scoring for Websites serving Oslo
Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO
For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your Oslo visitors.
To clarify, high or low scores do not necessarily reflect search engine rankings in Oslo. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for Oslo SEO
Self-Help tools to Promote Trust and Traffic
To improve bounce rates, certain seals or badges promote trust and can help your Oslo visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).
Where's the Audience beyond Oslo?
Identify your Geographic Keywords surrounding Oslo
The keyword "Oslo" is one of the top geographically targeted SEO keywords.
Due to this competition, Oslo SEO can be challenging to achieve, depending on the targeted industry in Oslo.
Therefore, consider expanding your reach beyond Oslo as well.
For local SEO outside of Oslo, identify and extract keywords from the region(s) that your business serves beyond Oslo.
If your business serves multiple regions surrounding Oslo, review the cities there that are most served neighboring Oslo.
Nevertheless, you should still limit and prioritize geographic keywords around Oslo to reduce the Bounce Rate.
SEO Vendors from Oslo
How to choose the right SEO vendors from Oslo?
The following should be factors in evaluating potential SEO vendors from Oslo:
Ability to rank high on Google for own keywords (ex. Oslo SEO)