When creating content for Moscow SEO, it is helpful to anticipate what your audience from Moscow will ask in the search engine for your product and or service serving Moscow.
Overall Traffic Sources from Moscow:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4% *Typical Website Data from Moscow
For most established businesses in Moscow, the majority of web traffic comes from search results and direct visits from Moscow. Social media is not a significant source from Moscow.
To verify, research your competitors in Moscow; if they lack a substantial social media presence throughout Moscow and yet are ranking higher than you, social media is unlikely a factor in your rankings for Moscow.
What's the CPC Trajectory in Moscow?
Cost-Per-Click rates are skyrocketing throughout Moscow:
Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost) *Typical Adword Data around Moscow
The area of "Moscow" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in Moscow, it remains more cost-effective to prioritize Organic SEO over Paid Ads for Moscow.
To verify, use Google's Keyword Planner to research Moscow as a keyword along with your product(s) or service(s).
Thus, Moscow is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from Moscow matter?
Website Visitors Worldwide Desktop vs. Mobile vs. Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
The majority of visitors from Moscow use a mobile device to access websites.
Therefore, consider optimizing your website for mobile devices to accommodate your Moscow visitors.
Make it mobile-friendly.
Mobile-friendly websites consist of web pages that are responsive to the Moscow visitors' phone screen size.
Also, the source-code is normally reduced to only use what is necessary on smaller screens.
By reducing the website's source-code and file sizes, it improves the load times in Moscow.
Thus, Mobile-friendly websites typically improve the Page Speed for your Moscow visitors.
Why Page Speed Matters for Moscow SEO?
When do Moscow visitors quickly leave (Bounce)?
Page Load Time:
Probability of Bounce:
1s to 3s
+32%
1s to 5s
+90%
1s to 6s
+106%
1s to 10s
+123%
*Source: thinkwithGoogle
A faster Page Speed correlates to a lower bounce rate from Moscow. A lower bounce rate is better for your Moscow SEO over time.
To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Since Google is the predominantly used search engine in Moscow, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for Moscow SEO?
Is your website Mobile-Friendly for 2025 and beyond?
Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:
2011
2014
2017
2020
2023
100%
75%
50%
25%
0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
For each passing year, more users from Moscow are using mobile devices for web browsing.
Is your website already Mobile-Friendly for your online visitors from Moscow?
To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from Moscow
Interpreting the Scoring for Websites serving Moscow
Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO
For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your Moscow visitors.
To clarify, high or low scores do not necessarily reflect search engine rankings in Moscow. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for Moscow SEO
Self-Help tools to Promote Trust and Traffic
To improve bounce rates, certain seals or badges promote trust and can help your Moscow visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).
Where's the Audience beyond Moscow?
Identify your Geographic Keywords surrounding Moscow
The keyword "Moscow" is one of the top geographically targeted SEO keywords.
Due to this competition, Moscow SEO can be challenging to achieve, depending on the targeted industry in Moscow.
Therefore, consider expanding your reach beyond Moscow as well.
For local SEO outside of Moscow, identify and extract keywords from the region(s) that your business serves beyond Moscow.
If your business serves multiple regions surrounding Moscow, review the cities there that are most served neighboring Moscow.
Nevertheless, you should still limit and prioritize geographic keywords around Moscow to reduce the Bounce Rate.
SEO Vendors from Moscow
How to choose the right SEO vendors from Moscow?
The following should be factors in evaluating potential SEO vendors from Moscow:
Ability to rank high on Google for own keywords (ex. Moscow SEO)
