When creating content for Mexico City SEO, it is helpful to anticipate what your audience from Mexico City will ask in the search engine for your product and or service serving Mexico City.
Overall Traffic Sources from Mexico City:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4% *Typical Website Data from Mexico City
For most established businesses in Mexico City, the majority of web traffic comes from search results and direct visits from Mexico City. Social media is not a significant source from Mexico City.
To verify, research your competitors in Mexico City; if they lack a substantial social media presence throughout Mexico City and yet are ranking higher than you, social media is unlikely a factor in your rankings for Mexico City.
What's the CPC Trajectory in Mexico City?
Cost-Per-Click rates are skyrocketing throughout Mexico City:
Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost) *Typical Adword Data around Mexico City
The area of "Mexico City" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in Mexico City, it remains more cost-effective to prioritize Organic SEO over Paid Ads for Mexico City.
To verify, use Google's Keyword Planner to research Mexico City as a keyword along with your product(s) or service(s).
Thus, Mexico City is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from Mexico City matter?
Website Visitors Worldwide Desktop vs. Mobile vs. Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
The majority of visitors from Mexico City use a mobile device to access websites.
Therefore, consider optimizing your website for mobile devices to accommodate your Mexico City visitors.
Make it mobile-friendly.
Mobile-friendly websites consist of web pages that are responsive to the Mexico City visitors' phone screen size.
Also, the source-code is normally reduced to only use what is necessary on smaller screens.
By reducing the website's source-code and file sizes, it improves the load times in Mexico City.
Thus, Mobile-friendly websites typically improve the Page Speed for your Mexico City visitors.
Why Page Speed Matters for Mexico City SEO?
When do Mexico City visitors quickly leave (Bounce)?
Page Load Time:
Probability of Bounce:
1s to 3s
+32%
1s to 5s
+90%
1s to 6s
+106%
1s to 10s
+123%
*Source: thinkwithGoogle
A faster Page Speed correlates to a lower bounce rate from Mexico City. A lower bounce rate is better for your Mexico City SEO over time.
To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Since Google is the predominantly used search engine in Mexico City, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for Mexico City SEO?
Is your website Mobile-Friendly for 2025 and beyond?
Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:
2011
2014
2017
2020
2023
100%
75%
50%
25%
0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
For each passing year, more users from Mexico City are using mobile devices for web browsing.
Is your website already Mobile-Friendly for your online visitors from Mexico City?
To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from Mexico City
Interpreting the Scoring for Websites serving Mexico City
Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO
For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your Mexico City visitors.
To clarify, high or low scores do not necessarily reflect search engine rankings in Mexico City. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for Mexico City SEO
Self-Help tools to Promote Trust and Traffic
To improve bounce rates, certain seals or badges promote trust and can help your Mexico City visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).
Where's the Audience beyond Mexico City?
Identify your Geographic Keywords surrounding Mexico City
The keyword "Mexico City" is one of the top geographically targeted SEO keywords.
Due to this competition, Mexico City SEO can be challenging to achieve, depending on the targeted industry in Mexico City.
Therefore, consider expanding your reach beyond Mexico City as well.
For local SEO outside of Mexico City, identify and extract keywords from the region(s) that your business serves beyond Mexico City.
If your business serves multiple regions surrounding Mexico City, review the cities there that are most served neighboring Mexico City.
Nevertheless, you should still limit and prioritize geographic keywords around Mexico City to reduce the Bounce Rate.
SEO Vendors from Mexico City
How to choose the right SEO vendors from Mexico City?
The following should be factors in evaluating potential SEO vendors from Mexico City:
Ability to rank high on Google for own keywords (ex. Mexico City SEO)
