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Organic SEO
Tutorial / Tech Support

Steps to Improve SEO
in Kinshasa:

Step 1.

Audit the Website for Kinshasa SEO

Check for possible technical issues with your website serving Kinshasa by using PageSpeed Insights, a free online tool by Google.
Audit Website ›

Step 2.

Optimize PageSpeed serving Kinshasa

After diagnosing any Performance issues for Kinshasa SEO, you will be informed of Opportunities to correct.
Optimize PageSpeed ›

Step 3.

Research Keywords from Kinshasa

To increase the scope of your potential visitors from Kinshasa, your website should increase the scope of its keywords targeting Kinshasa.
Research Keywords ›

Step 4.

Create Content: On-Page SEO for Kinshasa

When creating content for Kinshasa SEO, it is helpful to anticipate what your audience from Kinshasa will ask in the search engine for your product and or service serving Kinshasa.
Create Content ›

Step 5.

Use Tools to Monitor Progress from Kinshasa

There are a variety of Google tools that allow you to analyze your Kinshasa web traffic data in detail.
Monitor Progress ›

Step 6.

Acquire Off-Page Kinshasa SEO Support

If On-Page SEO is insufficient to meet your goals for Kinshasa, consider acquiring Off-Page SEO services for Kinshasa.
Off-Page Support ›
What Traffic Source Matters from Kinshasa?

Average Overall Traffic Sources from Kinshasa:

Overall Traffic Sources from Kinshasa:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4%
*Typical Website Data from Kinshasa

For most established businesses in Kinshasa, the majority of web traffic comes from search results and direct visits from Kinshasa. Social media is not a significant source from Kinshasa. To verify, research your competitors in Kinshasa; if they lack a substantial social media presence throughout Kinshasa and yet are ranking higher than you, social media is unlikely a factor in your rankings for Kinshasa.
What's the CPC Trajectory in Kinshasa?

Cost-Per-Click rates are skyrocketing throughout Kinshasa:

Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost)
*Typical Adword Data around Kinshasa

The area of "Kinshasa" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in Kinshasa, it remains more cost-effective to prioritize Organic SEO over Paid Ads for Kinshasa.

To verify, use Google's Keyword Planner to research Kinshasa as a keyword along with your product(s) or service(s). Thus, Kinshasa is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from Kinshasa matter?

Website Visitors Worldwide
Desktop vs. Mobile vs. Tablet

39% Desktop
59% Mobile
2% Tablet
User Device:
*Source: StatCounter GlobalStats

The majority of visitors from Kinshasa use a mobile device to access websites. Therefore, consider optimizing your website for mobile devices to accommodate your Kinshasa visitors. Make it mobile-friendly.

Mobile-friendly websites consist of web pages that are responsive to the Kinshasa visitors' phone screen size. Also, the source-code is normally reduced to only use what is necessary on smaller screens. By reducing the website's source-code and file sizes, it improves the load times in Kinshasa. Thus, Mobile-friendly websites typically improve the Page Speed for your Kinshasa visitors.
Why Page Speed Matters for Kinshasa SEO?

When do Kinshasa visitors quickly leave (Bounce)?

Page Load Time:
Probability of Bounce:
1s to 3s

1s to 5s

1s to 6s

1s to 10s

*Source: thinkwithGoogle

A faster Page Speed correlates to a lower bounce rate from Kinshasa. A lower bounce rate is better for your Kinshasa SEO over time.

To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Why Google tools Matter for Kinshasa SEO?

Search Engine Market Share Worldwide:

Search Engine:
Google: ~ 92.6%
Bing: ~ 2.79%
Yandex: ~ 1.65%
Yahoo: ~ 1.1%
DuckDuckGo: ~ 0.52%
Baidu: ~ 0.44%
*Source: StatCounter GlobalStats

Since Google is the predominantly used search engine in Kinshasa, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for Kinshasa SEO?

Is your website Mobile-Friendly for 2024 and beyond?

Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:

  • 2011
  • 2014
  • 2017
  • 2020
  • 2023
  • 100%
  • 75%
  • 50%
  • 25%
  • 0%
User Device:
*Source: StatCounter GlobalStats

For each passing year, more users from Kinshasa are using mobile devices for web browsing. Is your website already Mobile-Friendly for your online visitors from Kinshasa? To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from Kinshasa

Interpreting the Scoring for Websites serving Kinshasa

27 Performance
100 Accessibility
98 Best Practices
53 SEO
Best Practices
Quality Score:
90 - 100
50 - 89
0 - 49
*Source: PageSpeed Insights

Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO

For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your Kinshasa visitors.

To clarify, high or low scores do not necessarily reflect search engine rankings in Kinshasa. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for Kinshasa SEO

Self-Help tools to Promote Trust and Traffic

To improve bounce rates, certain seals or badges promote trust and can help your Kinshasa visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).

Where's the Audience beyond Kinshasa?

Identify your Geographic Keywords surrounding Kinshasa

The keyword "Kinshasa" is one of the top geographically targeted SEO keywords. Due to this competition, Kinshasa SEO can be challenging to achieve, depending on the targeted industry in Kinshasa. Therefore, consider expanding your reach beyond Kinshasa as well.

For local SEO outside of Kinshasa, identify and extract keywords from the region(s) that your business serves beyond Kinshasa. If your business serves multiple regions surrounding Kinshasa, review the cities there that are most served neighboring Kinshasa. Nevertheless, you should still limit and prioritize geographic keywords around Kinshasa to reduce the Bounce Rate.

SEO Vendors from Kinshasa

How to choose the right SEO vendors from Kinshasa?

The following should be factors in evaluating potential SEO vendors from Kinshasa:
  • Ability to rank high on Google for own keywords (ex. Kinshasa SEO)
  • PageSpeed Insights: 90+ Scores for own website
  • Experience:
    • SEO
    • Web Development & Programming
    • Established and Incorporated
    • At least a few years in business
  • Minimal Outsourcing
  • Affordable Cost

Waitlist for Kinshasa SEO

Still need support for Kinshasa SEO?

Hopefully, this tutorial will help improve your Kinshasa Organic SEO.

Here endeth the lesson.

Currently, we are not accepting new clients from Kinshasa.

Update: Our Waitlist is Closed.
SEO in Kinshasa

This Kinshasa SEO tutorial was crafted with in the United States. Incorporated and established since 2007.