When creating content for Beijing SEO, it is helpful to anticipate what your audience from Beijing will ask in the search engine for your product and or service serving Beijing.
Overall Traffic Sources from Beijing:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4% *Typical Website Data from Beijing
For most established businesses in Beijing, the majority of web traffic comes from search results and direct visits from Beijing. Social media is not a significant source from Beijing.
To verify, research your competitors in Beijing; if they lack a substantial social media presence throughout Beijing and yet are ranking higher than you, social media is unlikely a factor in your rankings for Beijing.
What's the CPC Trajectory in Beijing?
Cost-Per-Click rates are skyrocketing throughout Beijing:
Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost) *Typical Adword Data around Beijing
The area of "Beijing" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in Beijing, it remains more cost-effective to prioritize Organic SEO over Paid Ads for Beijing.
To verify, use Google's Keyword Planner to research Beijing as a keyword along with your product(s) or service(s).
Thus, Beijing is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from Beijing matter?
Website Visitors Worldwide Desktop vs. Mobile vs. Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
The majority of visitors from Beijing use a mobile device to access websites.
Therefore, consider optimizing your website for mobile devices to accommodate your Beijing visitors.
Make it mobile-friendly.
Mobile-friendly websites consist of web pages that are responsive to the Beijing visitors' phone screen size.
Also, the source-code is normally reduced to only use what is necessary on smaller screens.
By reducing the website's source-code and file sizes, it improves the load times in Beijing.
Thus, Mobile-friendly websites typically improve the Page Speed for your Beijing visitors.
Why Page Speed Matters for Beijing SEO?
When do Beijing visitors quickly leave (Bounce)?
Page Load Time:
Probability of Bounce:
1s to 3s
+32%
1s to 5s
+90%
1s to 6s
+106%
1s to 10s
+123%
*Source: thinkwithGoogle
A faster Page Speed correlates to a lower bounce rate from Beijing. A lower bounce rate is better for your Beijing SEO over time.
To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Since Google is the predominantly used search engine in Beijing, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for Beijing SEO?
Is your website Mobile-Friendly for 2025 and beyond?
Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:
2011
2014
2017
2020
2023
100%
75%
50%
25%
0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
For each passing year, more users from Beijing are using mobile devices for web browsing.
Is your website already Mobile-Friendly for your online visitors from Beijing?
To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from Beijing
Interpreting the Scoring for Websites serving Beijing
Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO
For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your Beijing visitors.
To clarify, high or low scores do not necessarily reflect search engine rankings in Beijing. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for Beijing SEO
Self-Help tools to Promote Trust and Traffic
To improve bounce rates, certain seals or badges promote trust and can help your Beijing visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).
Where's the Audience beyond Beijing?
Identify your Geographic Keywords surrounding Beijing
The keyword "Beijing" is one of the top geographically targeted SEO keywords.
Due to this competition, Beijing SEO can be challenging to achieve, depending on the targeted industry in Beijing.
Therefore, consider expanding your reach beyond Beijing as well.
For local SEO outside of Beijing, identify and extract keywords from the region(s) that your business serves beyond Beijing.
If your business serves multiple regions surrounding Beijing, review the cities there that are most served neighboring Beijing.
Nevertheless, you should still limit and prioritize geographic keywords around Beijing to reduce the Bounce Rate.
SEO Vendors from Beijing
How to choose the right SEO vendors from Beijing?
The following should be factors in evaluating potential SEO vendors from Beijing:
Ability to rank high on Google for own keywords (ex. Beijing SEO)
