Newport Beach Marketing
- SEO -

Search Engine Optimization SEO Step-by-Step Guide Optimize to Rise Let your Site take Flight Fair is foul, and foul is fair... hover through the fog & digital air.

Do I need organic SEO?

Average Overall Traffic Sources:

Overall Traffic Sources:

Organic Search: ~ 70%

Direct: ~ 18%

Other: ~ 8%

Social Media: ~ 4%
*Typical Website Data

For a cost-effective strategy in digitally marketing your business, Organic SEO is needed. For web traffic, Organic SEO outperforms Social Media and Paid Ads.

In addition, site owners should monitor their website's Impressions on Google Search. An impression is each time your website is organically visible to a visitor on Google Search results. This metric does not mean actual visits to your website, but it is helpful in monitoring your rank position and knowing how much your site is being displayed in the Google Search results.
Impressions can be monitored by using Google's free SEO tools (ex. Google Search Console).

Bounce Rate

Why is Bounce Rate important for SEO?

The Bounce Rate is important for SEO, because Google uses it as a metric to determine if your webpage is relevant. Bounce Rate measures how frequently users leave (reject) your website. Thus, it is better to have a lower bounce rate. It can be monitored using Google's SEO tools (ex. GA4 / Google Analytics 4).

Does your visitor's location affect Bounce Rate?

Identify your Geographic Keywords

In some instances, Google Search results will vary depending on the user's location. As a result, your visitors' location indirectly can affect the Bounce Rate. If your visitor perceives that the webpage is out of range for service, the visitor is more likely to bounce or leave the site. This can negatively impact your SEO. Thus, it is important to limit your targeted geographic keywords to relevant locations.
This can be monitored by using Google's free SEO tools (ex. GA4 / Google Analytics 4).

What is the best way to improve Bounce Rate?

Is your website Mobile-Friendly for 2024 and beyond?

Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:

2011
2014
2017
2020
2023

100%
75%
50%
25%
0%

6000

User Device:

Desktop

Mobile

Tablet
*Source: StatCounter GlobalStats

Typically, the best way to improve the Bounce Rate is to start with mobile-friendliness and make the pages load faster. Since most web traffic now comes from mobile users, you should prioritize making your website mobile-friendly to reduce bounce rate problems.

PageSpeed Scoring

How well do you currently score?

Performance

Accessibility

Best Practices

SEO

Quality Score:

90 - 100

50 - 89

0 - 49
*Source: PageSpeed Insights

Above is an example of adequate scoring for Google PageSpeed Insights.
For each category, Google recommends achieving a Mobile score of 90 - 100.

A score of 90 to 100 is considered fast.
A score of 50 to 89 is considered average.
A score of 0 to 49 is considered slow.

A score of 90+ means you have a mobile-friendly website, which is what you should troubleshoot for. This can improve your webpage loading speeds and positively affect the bounce rate.

Check the score of your own website using Google's PageSpeed Insights ›

Learn more now by getting started with this Free SEO Tutorial ›